For instance, a member of your target audience won’t receive one of your ads more than twice within a short timeframe. Here’s how a sponsored conversation ad would appear in a member’s inbox (note the CTA buttons at the end of the message):Īnother thing to note: LinkedIn has a cap on how many members will receive a Sponsored Message ad per month. With conversation ads, you can increase your engagement by adding multiple CTA buttons to your message. This means the older version of Message ads will no longer be available in your Campaign Manager. Secondly, LinkedIn is slowly converting all message ads into conversation ads. One tab is for “Focused” conversations, while the second tab is called “Other.” If you want to take advantage of this untapped opportunity, take note of the recent changes to Sponsored Messaging.įor starters, members now have a two-tabbed inbox. While 89% of consumers prefer that businesses stay in touch via messaging, only 48% of companies currently interact with customers and prospects this way. Sponsored Messaging (previously known as Sponsored InMail) lets you directly advertise to LinkedIn members in their inboxes. Here’s an example of a single-image sponsored content ad as it appears in the desktop feed: When advertising with Sponsored Content, you have the following ad format options: LinkedIn labels these ads as “promoted” to distinguish them from regular content. Sponsored Content, also known as native ads, shows up in your audiences’ LinkedIn feed, regardless of whether they’re scrolling on mobile or their desktop. Here are the types of LinkedIn ads you can choose from when setting up your paid content. Choosing the right type of ad for your goal is an important first step. Types of LinkedIn adsĪdvertising is one of the best ways to use LinkedIn for business.

The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the LinkedIn advertising cheat sheet for 2022.

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